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About the $20 Challenge


In 2011, the $20 Challenge programme was launched as an annual competition to help build a culture of entrepreneurship amongst students in secondary and tertiary institutions across Barbados. The programme allows students to experience building a business before they enter the world of work.

Our Sponsors


Over the years, the $20 Challenge has enjoyed the support of corporate Barbados. Sponsors have included the BWU Credit Union, Goddard Catering Group, Blueprint and the Barbados Industrial Development Corporation (BIDC). Title sponsors have included Columbus Communications/Flow and currently, Scotiabank.

What is the purpose of the Challenge?

The challenge’s main purpose is to give young people the opportunity to be enterprising. It aims to increase their ability to respond positively to change, take reasonable risks, create and execute new ideas and new ways of doing things, and to act on their plans confidently.

How does the Challenge work?


It’s simple!


  • Students from secondary and tertiary institutions are invited to participate.
  • Students are taught and mentored throughout the competition.
  • Students get to trade their goods and services to the public through a variety of marketplace opportunities.
  • At the end of the trading period, business reports are submitted for judging. The loan is repaid.
  • Participants are encouraged to give back to their Community at the Charity Event.
  • Workshops are conducted to hone their business acumen.
  • Winners are chosen!


Each year, the BEF seeks to expand and improve on the competition. In 2015, we introduced a Student Marketplace. Every year, we expand the Student Marketplace and hope to include televised elements of the contest, as well as a ‘Peoples Choice’ award. Winners' videos from 2013, 2014 and 2015 can be found on YouTube, as well as videos of the Student Marketplace


Celeste Foster

Dr Jeannine Comma



The St. Leonard's Boys' Mr Executive Challenge (2022)


THE PIVOT Awards Ceremony (2021)